Haro, Essence of La Rioja

A NOBLE TOWN WITH THE VITALITY OF A LAND THAT CELEBRATES

In the heart of La Rioja Alta, surrounded by century-old vineyards and sun-drenched hills, lies Haro — a city that breathes wine, history, and authenticity. Birthplace of the great Rioja wineries and epicenter of wine tourism, Haro celebrates life through its traditions, gastronomy, and landscape.

From the Palacio de los Ángeles, travelers discover a serene and elegant Rioja, where time is measured in glasses of wine, walks among the vineyards, and sunset conversations. A destination that invites you to pause, to savor, and to be enveloped by the magic of a land that beats with its own soul.
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The Soul of Wine of Rioja

Haro is the capital of wine par excellence—a place where history, land, and this wine with a designation of origin coexist in perfect harmony. Its cobbled streets, surrounded by majestic century-old wineries, invite visitors to delve into the purest winemaking tradition of La Rioja Alta. Here, some of the world’s most iconic labels are born, and each tasting is an experience that connects directly with the soul of this land.

From the Palacio de los Ángeles, guests can stroll through the Barrio de la Estación—an authentic temple of Rioja wine—, enjoy exclusive experiences at wineries and vineyards surrounding the town or discover the nearby Wine Museum in Briones, exploring the art of wine from its very origins.
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Nature and Mountain Sports

Beyond the vineyards, La Rioja unfolds as a mosaic of natural landscapes where silence and beauty invite disconnection. Just minutes from Haro, the trails of the Obarenes Mountains and the banks of the Ebro River offer perfect routes for hiking, cycling, or birdwatching.

In winter, the Valdezcaray ski resort in Ezcaray allows visitors to enjoy Rioja’s snowy landscapes, while in spring and autumn nature is painted with vivid colors that turn every walk into a unique sensory experience.
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Ancient culture and history

Haro preserves the charm of a small town with a noble soul. Its palaces, churches, and squares tell centuries of history, while its streets pulse with the warmth and hospitality of its people. Plaza de la Paz, the festivals of San Juan, San Felices, and San Pedro, and the famous Wine Battle are just a few examples of a vibrant culture that celebrates joy, tradition, and the art of sharing.

And for those looking to experience the most historic La Rioja, just a few kilometers away, discover the great legacy of the Camino de Santiago (Way of St. James) as it passes through cities like Santo Domingo de la Calzada, or the Romanesque art that runs throughout the province with its chapels and churches. Or delve into the Origins of Castilian (Spanish) in San Millán de la Cogolla with the monasteries of Suso and Yuso, where the earliest written records are collected.
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